| 000 | 00531cam a2200169 a 4500 | ||
|---|---|---|---|
| 999 |
_c95 _d95 |
||
| 020 | _a0324014805 | ||
| 082 | 0 | 0 |
_a658.802 _bJAI |
| 100 | 1 |
_aJain, Subhash C., _d1942- |
|
| 245 | 1 | 0 |
_aMarketing planning & strategy / _cSubhash C. Jain. |
| 246 | 3 | _aMarketing planning and strategy | |
| 250 | _a6th ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _c2000. |
||
| 300 |
_axviii, 925 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 942 |
_2ddc _cBK |
||