000			00710cam a2200205 4500
999			_c8414 _d8414
020			_a0130626384
041			_aENG
082	0	0	_a658.8 _bCUN
100	1		_aCundiff, Edward W.
245	1	0	_aBasic Marketing : Concepts, Decisions, and Strategies _cby Edward W. Cundiff and Richard R. Still.
250			_a2d ed.
260			_aEnglewood Cliffs, N.J., _bPrentice-Hall _c[1971]
300			_axi, 627 p. _billus. _c24 cm.
500			_aFirst ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.
504			_aIncludes bibliographical references.
650		0	_aMarketing.
650		0	_aMarketing _xDecision making.
700	1		_aStill, Richard Ralph, _d1921-
942			_2ddc _cBK