000			00575cam a2200181 a 4500
999			_c7702 _d7702
020			_a9780324320879 (pbk.)
020			_a0324320876 (pbk.)
082			_a658.83 _bZIK.E
100	1		_aZikmund, William G.
245	1	0	_aEssentials of marketing research / _cWilliam G. Zikmund, Barry J. Babin.
250			_a3rd ed.
260			_aMason, Ohio : _bThomson/South-Western, _cc2007
300			_axvii, 414 p. : _bcol. ill. ;
504			_aIncludes bibliographical references (p. 405-410) and index.
650		0	_aMarketing research.
700	1		_aBabin, Barry J.
942			_2ddc _cBK