| 000 | 01180cam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c7621 _d7621 |
||
| 020 | _a9780761935889 (hard back) | ||
| 020 | _a0761935886 (hard back) | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a658.8 _bVEL |
| 100 | 1 |
_aVelayudhan, Sanal Kumar, _d1955- |
|
| 245 | 1 | 0 |
_aRural Marketing : _btargeting the non-urban consumer / _cSanal Kumar Velayudhan. |
| 250 | _a2nd ed. | ||
| 260 |
_aLos Angeles ; _aLondon : _bResponse, _c2007. |
||
| 300 |
_a249 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references (p. [242]-249). | ||
| 505 | 0 | _aRural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets. | |
| 650 | 0 |
_aMarketing _zIndia. |
|
| 650 | 0 |
_aConsumer behavior _zIndia. |
|
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0724/2007032916.html |
| 942 |
_2ddc _cBK |
||