000 00434nam a2200157Ia 4500
999 _c7418
_d7418
020 _a81-8318-613-0
082 _a658.8
_bRAJ.C
100 _aKumra, Rajeev
245 0 _aConsumer Behaviour :
_ban applied orientation in Indian context /
260 _aMumbai :
_bHimalaya Pub. House,
_c2008.
300 _aXVII, 374 p. :
_bill., graph. ;
650 _aVerbraucherverhalten
650 _aMarketing
650 _aIndien
942 _cBK
_2ddc