000 00641nam a2200193Ia 4500
999 _c7405
_d7405
020 _a9812435042
082 _a658.8
_bSHE.C
100 _aSheth, Jagdish N.
245 0 _aCustomer Behavior :
_ba managerial perspective /
_cJagdish N Sheth, Banwari Mittal
260 _aAustralia :
_bThomson,
_c2003.
300 _axix, 487 p. :
_bill. ;
504 _aIncludes bibliographical reference, glossary and Index.
650 _aConsumer behavior
_xTextbooks.
650 _aConsumer behavior.
650 _aMotivation research (Marketing)
650 _aMotivation research (Marketing)
_xTextbooks.
700 _aMittal, Banwari
942 _cBK
_2ddc