000 | 00641nam a2200193Ia 4500 | ||
---|---|---|---|
999 |
_c7405 _d7405 |
||
020 | _a9812435042 | ||
082 |
_a658.8 _bSHE.C |
||
100 | _aSheth, Jagdish N. | ||
245 | 0 |
_aCustomer Behavior : _ba managerial perspective / _cJagdish N Sheth, Banwari Mittal |
|
260 |
_aAustralia : _bThomson, _c2003. |
||
300 |
_axix, 487 p. : _bill. ; |
||
504 | _aIncludes bibliographical reference, glossary and Index. | ||
650 |
_aConsumer behavior _xTextbooks. |
||
650 | _aConsumer behavior. | ||
650 | _aMotivation research (Marketing) | ||
650 |
_aMotivation research (Marketing) _xTextbooks. |
||
700 | _aMittal, Banwari | ||
942 |
_cBK _2ddc |