| 000 | 00583cam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c74 _d74 |
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| 020 | _a8120308778 | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a658.8 _bKOT |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler. |
| 250 | _a8th ed. | ||
| 260 |
_aNew Delhi : _bPrentice-Hall Indian Pvt. Ltd., _cc1995. |
||
| 300 |
_axxix, 800 p. : _bill. ; _c25 cm. |
||
| 440 | 4 | _aThe Prentice-Hall series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 942 |
_2ddc _cBK |
||