000 00750nam a2200157Ia 4500
999 _c7398
_d7398
020 _a978-0-07-024872-4
041 _aENG
082 _a658.8
_bVEN
100 _aVenkatesh, K
245 0 _aMarketing of Information Technology :
_bconcepts, products, services and intellectual property rights /
_cK. Venkatesh
260 _aNew Delhi :
_bTata McGraw Hill Education,
_c2009.
300 _axvi, 152 pages :
_billustrations ;
_c 23 cm
505 _apt. 1. Marketing of information technology -- pt. 2. Financial aspects of information technology marketing -- pt. 3. Requirements for marketing of information technology -- pt. 4. Geographical aspects of marketing of information technology.
650 _aInformation technology
_xMarketing.
942 _cBK