000 | 00750nam a2200157Ia 4500 | ||
---|---|---|---|
999 |
_c7398 _d7398 |
||
020 | _a978-0-07-024872-4 | ||
041 | _aENG | ||
082 |
_a658.8 _bVEN |
||
100 | _aVenkatesh, K | ||
245 | 0 |
_aMarketing of Information Technology : _bconcepts, products, services and intellectual property rights / _cK. Venkatesh |
|
260 |
_aNew Delhi : _bTata McGraw Hill Education, _c2009. |
||
300 |
_axvi, 152 pages : _billustrations ; _c 23 cm |
||
505 | _apt. 1. Marketing of information technology -- pt. 2. Financial aspects of information technology marketing -- pt. 3. Requirements for marketing of information technology -- pt. 4. Geographical aspects of marketing of information technology. | ||
650 |
_aInformation technology _xMarketing. |
||
942 | _cBK |