000			01371cam a2200217 a 4500
999			_c7385 _d7385
020			_a9788131733530
041			_aENG
082	0	0	_a658.15 _bKEA
100	1		_aKeat, Paul G.
245	1	0	_aManagerial economics : _beconomic tools for today's decision makers / _cPaul G. Keat, Philip K.Y. Young, Sreejata Banerjee
250			_a6th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2009.
300			_axxiii, 598 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
650		0	_aManagerial economics.
700	1		_aYoung, Philip K. Y.
700	1		_aBanerjee, Sreejata
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip0822/2008028750.html
942			_2ddc _cBK