| 000 | 00704nam a2200157Ia 4500 | ||
|---|---|---|---|
| 999 |
_c7382 _d7382 |
||
| 020 | _a978-81-315-0293-7 | ||
| 082 |
_a658.8 _bKUR.P |
||
| 100 | _aKurtz, David L. | ||
| 245 | 0 |
_aPrinciples of Marketing / _cDavid L. Kurtz, Louis E. Boone. |
|
| 250 | _a12th ed. | ||
| 260 |
_aIndia : _bSouth-Western, Cengage learning., _c2008. |
||
| 300 |
_alii, 656 pages : _billustrations ; _c28 cm |
||
| 505 | _aPart 1, Designing customer-oriented marketing strategies -- Part 2, Understanding buyers and markets -- Part 3, Target market selections -- Part 4, Product design -- Part 5, Distribution decisions -- Part 6, Promotional decisions -- Part 7, Pricing decisions. | ||
| 700 | _aBoone, Louis E. | ||
| 942 | _cBK | ||