000			00639nam a2200193Ia 4500
999			_c7372 _d7372
020			_a978-0-07-014496-5
041			_aENG
082			_a659.1 _bBEL.A
100			_aBelch, George E.
245		0	_aAdvertising and Promotion : _ban integrated marketing communication perspective / _cGeorge E. Belch, Michael A. Belch and Keyoor Purani.
250			_a7th ed.
260			_aNew Delhi : _bMcGraw Hill Education Pvt.Ltd., _c2010.
300			_axxxiii, 1075 p. ; _bill. :
504			_aIncludes bibliographical references and indexes.
650			_aAdvertising.
700			_aBelch, Michael A.
700			_aPurani, Keyoor.
942			_cBK _2ddc