| 000 | 00671cam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c7342 _d7342 |
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| 020 | _a0070601585 | ||
| 020 | _a9780070601581 | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a658.8'342 _bPET.C |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer Behavior and Marketing Strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 246 | 1 | 4 | _aConsumer behavior & marketing strategy |
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill/Irwin, _c2005. |
||
| 300 |
_axvi, 579 p. : _bill., map ; |
||
| 504 | _aIncludes bibliographical references (p. 499-528) and indexes. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aOlson, Jerry C. _d1944- |
|
| 942 |
_2ddc _cBK |
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