000 00603cam a22001934a 4500
020 _a0130332712
041 _aENG
082 0 0 _a658.84
_bKEE
100 1 _aKeegan, Warren J.
245 1 0 _aGlobal marketing management /
_cWarren J. Keegan, Green, Mark C.
250 _a7th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2002.
300 _axxv, 643 p. :
_bill. ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aExport marketing
_xManagement.
650 0 _aExport marketing
_xManagement
_vCase studies.
700 1 _aGreen, Mark C.
942 _2ddc
_cBK
999 _c7260
_d7260