000 | 00603cam a22001934a 4500 | ||
---|---|---|---|
020 | _a0130332712 | ||
041 | _aENG | ||
082 | 0 | 0 |
_a658.84 _bKEE |
100 | 1 | _aKeegan, Warren J. | |
245 | 1 | 0 |
_aGlobal marketing management / _cWarren J. Keegan, Green, Mark C. |
250 | _a7th ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2002. |
||
300 |
_axxv, 643 p. : _bill. ; _c27 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aExport marketing _xManagement. |
|
650 | 0 |
_aExport marketing _xManagement _vCase studies. |
|
700 | 1 | _aGreen, Mark C. | |
942 |
_2ddc _cBK |
||
999 |
_c7260 _d7260 |