000			01030cam a2200205 a 4500
999			_c7214 _d7214
020			_a9788132105190 (hbk. : 9 vol. set)
082	0	0	_a658.8 _bJAG.L
100	1		_aKotler, Philip.
245	1	0	_aLegends in marketing. Vol. 1 / _cseries editor, Jagdish N. Sheth.
246	3	0	_aPhilip Kotler
260			_aNew Delhi ; _aThousand Oaks, Calif. : _bSAGE Publications, _c2012.
300			_a9 v. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references.
505	0		_av. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.
600	1	0	_aKotler, Philip.
650		0	_aMarketing.
650		0	_aMarketing research.
700	1		_aSheth, Jagdish N.
942			_2ddc _cBK