000			01092cam a2200217 a 4500
999			_c7147 _d7147
020			_a9780199557448
020			_a0199557446
041			_aENG
082	0	0	_a658.8 _bPAL
100	1		_aPalmer, Adrian.
245	1	0	_aIntroduction to Marketing : _btheory and practice / _cAdrian Palmer.
250			_a2nd ed.
260			_aOxford ; _aNew York : _bOxford University Press, _c2009.
300			_axxiii, 551 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aWhat is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.
650		0	_aMarketing.
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0909/2009000272-d.html
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy1301/2009000272-t.html
942			_2ddc _cBK