000			01991nam a2200205Ia 4500
999			_c6884 _d6884
020			_a978-81-315-0163-4
020			_a8131501639
041			_aENG
082			_a658.85 _bNEW.R
100			_aNewman, Andrew J.
245		0	_aRetailing : _bEnvironment and operations / _cAndrew J Newman, Peter Cullen.
260			_aLondon : _bThomson Learning, _c2002.
300			_axvi, 496 p., [8] p. of plates : _b illustrations (some color) ;
504			_aIncludes Bibliographical reference and Index.
505			_aPART 1: MANAGING THE RETAILING ENVIRONMENT.1. Introduction: The Retail Environment.2. Structural Change in Retailing: The Retailing in Historical Perspective.3. The Retailing Industry: Retailing Structures.4. Managing in Good Times and Bad: Dealing with Booms and Slumps.PART 2: RETAIL MARKETING - PLANNING AND DEVELOPMENT.5. Strategic Marketing Planning for Retailing: Setting up the Business.6. The Customer and the Retail Business: Knowing your Customers.7. The Fundamentals of Merchandising.8. Establishing a Pricing Strategy: Getting the Price Right.9. Promoting the Store: Sending Out the Correct Sort of Messages.10. Locating the Store: Locating in the Retail Environment.PART 3: RETAIL MARKETING - OPERATIONS.11. Store Design and Layout: Producing the Right Format.12. Managing the Service Setting: Making the Sale.13. Managing Retail Services: Creating Quality Retail Services.PART 4: DELIVERING THE PRODUCT.14. Business Operations: Inside the Retail Organisation.15. Logistics and Distribution: Shipping the Goods to Market.16. Rolling Out the Goods: Developing New Relationships.17. Buying the Goods: The Product Development Process.18. People in Retailing: Making People Matter.PART 5: THE FUTURE HAPPENING NOW: PLANNING FOR THE FUTURE.19. Out-of-Store Retailing: Buy By Wire.20. International Retailing: Going Global: Whats In It For Us?
650			_aRetail trade _xTextbooks.
650			_aRetail trade _v Management _xTextbooks.
650			_aRetail trade.
942			_cBK