| 000 | 01879nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c6863 _d6863 |
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| 020 | _a9780070187757 | ||
| 041 | _aENG | ||
| 082 |
_a658.3 _bMUR.E |
||
| 100 | _aMurphy, Herta A. | ||
| 245 | 0 |
_aEffective Business Communication / _cHerta A. Murphy, Herbert W. Hildebrandt, Jane P. Thomas |
|
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bTata MaGraw Hill Edu. Pvt. Ltd., _c2009. |
||
| 300 |
_axx, 619 p. : _bill. ; _c23 cm |
||
| 505 | _aPart One: Background for Effective Business Communication Chapter 1: Effective Communications in Business Chapter 2: The 7 C's of Effective Communication Part Two: Business Communication in Context Chapter 3: Business Communication and the Global Context Chapter 4: Business Communication and the Ethical Context Chapter 5: Business Communication and the Technology Context Part Three: Message Design Chapter 6: The Process of Preparing Effective Business Messages Chapter 7: The Appearance and Design of Business Messages Chapter 8: Good News and Neutral Messages Part Four: Written Communication, Major Plans for Letters & Memos Chapter 9: Bad News Messages Chapter 10: Persuasive Written Messages Part Five: Written Communication, Reports Chapter 11: Short Reports Chapter 12: Long (Formal) Reports Chapter 13: Proposals Part Six: Strategies For Oral Communication Chapter 14: Strategies for Successful Speaking and Successful Listening Chapter 15: Strategies for Successful Informative and Persuasive Speaking Chapter 16: Strategies for Successful Interpersonal Communication Chapter 17: Strategies for Successful Business and Group Meetings Part Seven: The Job Application Process Chapter 18: The Job Application Process--The Written Job Presentation Chapter 19: The Job Application Process--Interviews and Follow-up | ||
| 650 | _aBusiness communication. | ||
| 700 | _aHildebrandt, Herbert W. | ||
| 700 | _aThomas, Jane P. | ||
| 942 | _cBK | ||