000 01322nam a2200169Ia 4500
999 _c6467
_d6467
020 _a978-81-314-1983-0
082 _a001.432
_bICF
100 _aICFAI
245 0 _aCase studies on Wal-mart :
_bbusiness model challenges and global expansion pressures /
_cedited by Bharathi S. Gopal
260 _aHyderabad :
_bICFAI Books,
_c2008.
300 _aviii, 248 pages :
_bgraphs ;
_c23 cm.
500 _aThis case book, Wal-Mart : Business model challenges and global expansion pressures is a compilation of case studies that destribe wal-marts organization culture and leadership, intiatives as a corporate citizen, its marketing initiatives, its consistent focus on cost reduction and its strategies in overseas markets. The book has two sections. The first section, wal-mart; the business model and emerging challenges, highlights case studies pertaining to the retailers organizational culture, changing market scenario, new technology, leadership and the relative implications for wal-marts business model. The second section, wal-marts globl expansion, details case studies on wal-marts overseas expansion strategies and its experiences in the foreign markets.
650 _aWal-Mart : Business model and emerging challenges.
650 _aWal-Mart : Global expansion.
700 _aGopal, Bharathi S.
942 _cBK