000 | 01322nam a2200169Ia 4500 | ||
---|---|---|---|
999 |
_c6467 _d6467 |
||
020 | _a978-81-314-1983-0 | ||
082 |
_a001.432 _bICF |
||
100 | _aICFAI | ||
245 | 0 |
_aCase studies on Wal-mart : _bbusiness model challenges and global expansion pressures / _cedited by Bharathi S. Gopal |
|
260 |
_aHyderabad : _bICFAI Books, _c2008. |
||
300 |
_aviii, 248 pages : _bgraphs ; _c23 cm. |
||
500 | _aThis case book, Wal-Mart : Business model challenges and global expansion pressures is a compilation of case studies that destribe wal-marts organization culture and leadership, intiatives as a corporate citizen, its marketing initiatives, its consistent focus on cost reduction and its strategies in overseas markets. The book has two sections. The first section, wal-mart; the business model and emerging challenges, highlights case studies pertaining to the retailers organizational culture, changing market scenario, new technology, leadership and the relative implications for wal-marts business model. The second section, wal-marts globl expansion, details case studies on wal-marts overseas expansion strategies and its experiences in the foreign markets. | ||
650 | _aWal-Mart : Business model and emerging challenges. | ||
650 | _aWal-Mart : Global expansion. | ||
700 | _aGopal, Bharathi S. | ||
942 | _cBK |