000 | 00593nam a2200193Ia 4500 | ||
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999 |
_c6343 _d6343 |
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020 | _a9788177589993 | ||
041 | _aENG | ||
082 |
_a658.834 _bSCH.C |
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100 | _aSchiffman, Leon G. | ||
245 | 0 |
_aConsumer Behaviour / _cLeon G Schiffman; Leslie Lazar Kanuk |
|
250 | _a9th | ||
260 |
_aNew Delhi : _bPrentice Hall of India, _c2007. |
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300 |
_axviii, 581 pages : _billustrations ; |
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500 | _aIncludes Glossary and Cases. | ||
504 | _aIncludes bibliographical reference and Index. | ||
650 |
_aConsumer _xbehavior. |
||
650 |
_aMotivation research _x(Marketing) |
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942 |
_cBK _2ddc |