000 00937nam a2200193Ia 4500
020 _a9788175542051
041 _aENG
082 _a658.812
_bCOO
100 _aCook, Sarah
245 0 _aCustomer care excellence :
_bhow to create an effective customer focus /
_cSarah Cook.
250 _a4th ed.
260 _aLondon ; Milford, CT :
_bKogan Page,
_c2004.
300 _avi, 248 pages :
_b illustrations ;
_c24 cm.
440 _aProfessional paperback series.
505 _a1. An Introduction to Customer Care -- 2. How Managers Need to Drive and Support a Service Strategy -- 3. Listening to Customers -- 4. Implementing a Customer Care Strategy -- 5. Empowerment and Ownership -- 6. The Internal Customer -- 7. Training and Development for Customer Service -- 8. Communications -- 9. Recognition and Reward -- 10. Sustaining a Customer Focus.
650 _aCustomer relationship
650 _aManagement
942 _cBK
_2ddc
999 _c6235
_d6235