000			01436nam a2200193Ia 4500
999			_c5861 _d5861
020			_a9780070152564
020			_a007015256x
082			_a658.85 _bPRA.R
100			_aPradhan, Swapna.
245		0	_aRetailing Managment : _btext cases / _cSwapna Pradhan.
250			_a3rd ed.
260			_aNew Delhi : _bTata McGraw - Hill Ed. Pvt. Ltd., _c2007.
300			_axxx, 613 pages : _billustrations ;
504			_aIncludes Company index and Subject index.
505			_a Introduction to the world of retailing: introduction to the world of retailing; store-based retailing; electronic and nonstore retailing; the retail customer; customer buying behaviour. Retailing strategy: retail market strategy; financial strategy; retail locations; site selection; organization structure and human resource management; information systems and supply chain management. Merchandise management: planning merchandise assortments; buying systems; buying merchandise; pricing; retail communication mix. Store management: managing the store; store layout, design, and visual merchandising; customer service.
520			_aThis text is known for its strategic look at retailing and for its contemporary coverage. The entire textbook is organized around a model of strategic decision making. The approach is descriptive and provides how-to and conceptual information in a highly readable format.
650			_aRetail trade _x Management.
942			_cBK _2ddc