| 000 | 00656cam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c5711 _d5711 |
||
| 020 | _a9781412921206 | ||
| 041 | _aENG | ||
| 082 | 0 | 0 | _a658.8 |
| 245 | 0 | 0 |
_aHandbook of marketing / _cedited by Barton Weitz and Robin Wensley. |
| 260 |
_aLondon ; _aThousand Oaks : _bSAGE, _c2002. |
||
| 300 |
_axix, 582 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aWeitz, Barton A. | |
| 700 | 1 |
_aWensley, Robin, _d1944- |
|
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0658/2003268088-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0658/2003268088-t.html |
| 942 |
_2ddc _cBK |
||