000			01536cam a2200241 a 4500
999			_c5705 _d5705
020			_a0761935576 (paper back)
020			_a9780761935575 (paper back)
020			_a8178297167 (India PB)
020			_a9788178297163 (India PB)
041			_aENG
082	0	0	_a338.5 _bPEL.U
100	1		_aPelle, Stefano, _d1964-
245	1	0	_aUnderstanding E$merging Markets : _bbuilding business BRIC by brick / _cStefano Pelle.
260			_aNew Delhi ; _aThousand Oaks : _bResponse Books, _c2007.
300			_a246 p. : _bill., maps ;
504			_aIncludes bibliographical references (p. [238]-241) and index.
505	0		_aWhat is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
650			_aDeveloping countries _xEconomic conditions.
650			_aDeveloping countries _xEconomic policy.
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip073/2006033884.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0704/2006033884-d.html
942			_2ddc _cBK