000 01536cam a2200241 a 4500
999 _c5705
_d5705
020 _a0761935576 (paper back)
020 _a9780761935575 (paper back)
020 _a8178297167 (India PB)
020 _a9788178297163 (India PB)
041 _aENG
082 0 0 _a338.5
_bPEL.U
100 1 _aPelle, Stefano,
_d1964-
245 1 0 _aUnderstanding E$merging Markets :
_bbuilding business BRIC by brick /
_cStefano Pelle.
260 _aNew Delhi ;
_aThousand Oaks :
_bResponse Books,
_c2007.
300 _a246 p. :
_bill., maps ;
504 _aIncludes bibliographical references (p. [238]-241) and index.
505 0 _aWhat is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
650 _aDeveloping countries
_xEconomic conditions.
650 _aDeveloping countries
_xEconomic policy.
856 4 1 _uhttp://www.loc.gov/catdir/toc/ecip073/2006033884.html
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy0704/2006033884-d.html
942 _2ddc
_cBK