000 00577nam a2200169Ia 4500
999 _c5703
_d5703
020 _a9780070682122
041 _aENG
082 _a658.8
_bNAR
100 _aNargundkar, Rajendra
245 0 _aServices Marketing :
_btext & cases /
_cRajendra Nargundkar.
250 _a3rd ed.
260 _aNew Delhi, India :
_bTata McGraw Hill Education,
_c©2010.
300 _axix, 469 pages, 10 pages of plates :
_billustrations (some color) ;
_c25 cm
650 _aService industries
_zIndia
_xMarketing.
650 _aService industries
_zIndia
_vMarketing
_xCase studies.
942 _cBK
_2ddc