000			01712cam a2200229 i 4500
020			_a9781473692145
020			_a1473692148
082	0	4	_a153.35 _bBIR
100	1		_aBirss, Dave,
245	1	0	_aHow to get to great ideas : _ba system for smart, extraordinary thinking / _cDave Birss.
260			_aLondon : _bNicolas Brealey Publishers , _c2018
300			_a230 pages : _billustrations ; _c23 cm
504			_aIncludes bibliographical references (pages 223-230)
520			_aA tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas. The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business.
650		0	_aCreative thinking.
650		0	_aBrainstorming.
650		7	_amanagement techniques.
650		7	_ateam work.
650		7	_apsychology.
650		7	_acommunication skills.
942			_2ddc _cBK
999			_c551 _d551