000 00298nam a2200133Ia 4500
999 _c5418
_d5418
041 _aENG
082 _a658.8
_bAAK
100 _aAaker
245 0 _aStrategic market management / David A. Aaker
260 _aNew York:
_bJohnwiley,
_c2005.
300 _a336 p.
650 _aMotivations
942 _cBK