000 00567nam a2200181Ia 4500
999 _c5405
_d5405
020 _a81-19333-09-7
041 _aENG
082 _a658.8
_bKAM
100 _aLe Magnus University Press
245 0 _aBrand valuation - concepts and applications /
_ced. by shyam sunder Kambamettu
260 _aHyderabad :
_bLE Magnus Univ., Press,
_c2005.
300 _axi, 243 p. :
_billustrations,
_c22 cm.
505 _aSection I: Concepts, Section II: Applications
650 _aCoca cola
650 _aICICI Bank
700 _aed. by Kambamettu Shyam sunder
942 _cBK
_2ddc