| 000 | 01125nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a9780749443184 | ||
| 041 | _aENG | ||
| 082 |
_a658.83 _bCAL |
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| 100 | _aCallinghan Martin | ||
| 245 | 0 |
_aMarket intelligence : _bhow and why organization one market research / _cMartin Callinghan |
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| 260 |
_aKogan Page : _bLondon, _c2004. |
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| 300 |
_aviii, 223 pages ; _c24 cm. |
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| 505 | _aTypes of organization Knowledge is the most important asset of a company Decision making in an organization The market research function within an organization Buyer-supplier relationships The nature and scope of quantitative data Qualitative information and its relationship to quantitative information Designing the research Managing the research process from within the company Managing the results Knowing the future Conclusion Appendix: The Market Research Society code of conduct | ||
| 520 | _aThe aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research | ||
| 650 | _aMarketing research | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c5175 _d5175 |
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