000			00949nam a2200205Ia 4500
999			_c5168 _d5168
020			_a0749443197
041			_aENG
082			_a658.3 _bHAG.M
100			_aHague, Paul.
245		0	_aMarket Research in Practice : _ba guide to the basics / _cPaul Hague, Nick Hague & Carol-Ann Morgan.
260			_aLondon ; Sterling, VA : _bKogan Page, _c 2004.
300			_a xii, 244 p. : _bill. ;
440			_aMarket research in practice series
504			_aIncludes bibliographical references (p. 221-235) and index.
505			_aIntroduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
650			_aMarketing research
700			_aHague, Nick, _d 1974-
700			_aMorgan, Carol-Ann, _d1958-
942			_cBK _2ddc