| 000 | 00815cam a22002294a 4500 | ||
|---|---|---|---|
| 999 |
_c5119 _d5119 |
||
| 020 | _a078901582X (alk. paper) | ||
| 020 | _a0789015838 | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a658.8 _bSMI |
| 100 | _aSmith, Mickey C. | ||
| 245 | 0 | 0 |
_aPharmaceutical marketing : _bprinciples, environment, and practice / _cMickey C. Smith, E.M. "Mick" Kolassa, Greg Perkins, Bruce Siecker |
| 260 |
_aNew York : _bPharmaceutical Products Press, _cc2002. |
||
| 300 |
_axvi, 371 p. : _bill. ;22 cm. |
||
| 504 | _aIncludes bibliographical references (p. 345-360) and index. | ||
| 650 | 0 |
_aDrugs _xMarketing. |
|
| 650 | 0 | _aPharmaceutical industry. | |
| 700 | 1 | _aKolassa, E.M. "Mick" | |
| 700 | 1 | _aPerkins, Greg | |
| 700 | 1 | _aSiecker, Bruce | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0916/2002022045-d.html |
| 942 |
_2ddc _cBK |
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