000 00464nam a2200157Ia 4500
020 _a9788178088983
041 _aENG
082 _a658.8
_bAND
100 _aAnderson, James C.
245 0 _aBusiness market management :
_bunderstanding creating and delivering value /
_cJames C. Anderson, James A. Narus
260 _aNew Delhi
_bPearson
_c2003
300 _axv; 430 pages :
_c23 cm.
650 _aMarket management
700 _aNarus, James A.
942 _cBK
_2ddc
999 _c4726
_d4726