| 000 | 00977cam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c4398 _d4398 |
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| 020 | _a0198782322 | ||
| 020 | _a9780198782322 | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a659.1 _bPER.S |
| 100 | 1 | _aPercy, Larry. | |
| 245 | 1 | 0 |
_aStrategic Advertising Management / _cLarry Percy, John R. Rossiter, Richard Elliott. |
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2001. |
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| 300 |
_axxi, 288 p., 12 p. of plates : _bill. (some col.) ; |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aSales promotion. | |
| 650 | 0 |
_aAdvertising _xManagement. |
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| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aRossiter, John R. | |
| 700 | 1 | _aElliott, Richard H. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0611/2001273433-t.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0611/2001273433-d.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0723/2001273433-b.html |
| 942 |
_2ddc _cBK |
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