| 000 | 00862cam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c429 _d429 |
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| 020 | _a9780199556601 (pbk.) | ||
| 020 | _a0199556601 (pbk.) | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a658.8 _bWES.S |
| 100 | 1 | _aWest, Douglas C. | |
| 245 | 1 | 0 |
_aStrategic Marketing : _bcreating competitive advantage / _cDouglas West, John Ford, and Essam Ibrahim. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2010. |
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| 300 |
_axxvi, 585 p. : _bcol. ill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aFord, John B. _d1949- |
|
| 700 | 1 | _aIbrahim, Essam. | |
| 856 | _uhttp://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018632019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA | ||
| 942 |
_2ddc _cBK |
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