000 00549cam a22001934a 4500
999 _c421
_d421
020 _a813170937x
041 _aENG
082 0 0 _a658.83
_bBUR.M
100 1 _aBurns, Alvin C.
245 1 0 _aMarketing Research /
_cAlvin C. Burns, Ronald F. Bush.
250 _a5th ed.
260 _aUpper Saddle River, NJ :
_bPearson/Prentice Hall,
_c2006.
300 _a665 p. ;
500 _a"SPSS integration"-- Pref.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
700 1 _aBush, Ronald F.
942 _2ddc
_cBK