000 | 00549cam a22001934a 4500 | ||
---|---|---|---|
999 |
_c421 _d421 |
||
020 | _a813170937x | ||
041 | _aENG | ||
082 | 0 | 0 |
_a658.83 _bBUR.M |
100 | 1 | _aBurns, Alvin C. | |
245 | 1 | 0 |
_aMarketing Research / _cAlvin C. Burns, Ronald F. Bush. |
250 | _a5th ed. | ||
260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _c2006. |
||
300 | _a665 p. ; | ||
500 | _a"SPSS integration"-- Pref. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aMarketing research. | |
700 | 1 | _aBush, Ronald F. | |
942 |
_2ddc _cBK |