000			00365nam a2200133Ia 4500
008			200608s9999 xx 000 0 und d
082			_a658.8 _bELL.E
100			_aEllwood iain
245		0	_aEssentials brand book -- over 100 techniques to increase brand value
260			_bKogan Page _c2000
300			_av;322p
650			_aBrand configuration
942			_cBK _2DDC
999			_c3970 _d3970