| 000 | 00846cam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c3963 _d3963 |
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| 020 | _a0844234117 | ||
| 020 | _a9780844234120 | ||
| 020 | _a0844234125 (pbk.) | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a659.2 _bHAR.V |
| 100 | 1 |
_aHarris, Thomas L., _d1931- |
|
| 245 | 1 | 0 |
_aValue-Added Public Relations : _bthe secret weapon of integrated marketing / _cThomas L. Harris ; foreword by Philip Hotler. |
| 260 |
_aLincolnwood (Chicago) Ill., U.S.A. : _bNTC Business Books, _cc1998. |
||
| 300 |
_axiii, 314 p. : _bill. ; |
||
| 504 | _aIncludes bibliographical references (p. 295-296) and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/bios/mh042/97037323.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/mh023/97037323.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/mh022/97037323.html |
| 942 |
_2ddc _cBK |
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