| 000 | 02483cam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c374 _d374 |
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| 020 | _a9780300119978 (cloth : alk. paper) | ||
| 020 | _a0300119976 (cloth : alk. paper) | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a658.3 _bEST.G |
| 100 | 1 | _aEsty, daniel c. | |
| 245 | 1 | 0 |
_aGreen to gold : _bhow smart companies use environmental strategy to innovate, create value, and build competitive advantage / _cDaniel C. Esty and Andrew S. Winston. |
| 260 |
_aNew Haven, [Conn.] : _bYale University Press, _c2006. |
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| 300 |
_axv, 366 p. : _bill. ; |
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| 504 | _aIncludes bibliographical references (p. 321-348) and index. | ||
| 505 | _aAcknowledgments -- Preface -- Introduction : The environmental lens -- pt. 1. Preparing for a new world. -- 1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world -- 2. Natural drivers of the Green Wave : environmental problems and how they shape markets -- 3. Who's behind the Green Wave? : Stakeholders and the power they wield -- pt. 2. Strategies for building Eco-Advantage. -- 4. Managing the downside : green-to-gold plays to reduce cost and risk -- 5. Building the upside : green-to-gold plays to drive revenues and create intangible value -- pt. 3. What WaveRiders do -- 6. The Eco-Advantage mindset : looking through an environmental lens -- 7. Eco-tracking : understanding your company's environmental "footprint" -- 8. Redesigning your world : designing for the environment and "greening" the supply chain -- 9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship -- pt. 4. Putting it all together -- 10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage -- 11. Taking action : execution for sustained competitive advantage -- 12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans -- appendix 1. Additional resources -- appendix 2. Methodological overview -- appendix 3. Most relevant tools for each green-to-gold play -- Notes -- Index. | ||
| 650 | 0 |
_aIndustrial management _xEnvironmental aspects. |
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| 650 | 0 |
_aCorporations _xEnvironmental aspects. |
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| 650 | 0 |
_aBusiness enterprises _xEnvironmental aspects. |
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| 700 | 1 | _aWinston, Andrew S. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0617/2006022012.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0662/2006022012-b.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0662/2006022012-d.html |
| 942 |
_2ddc _cBK |
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