000			00986pam a2200217 a 4500
999			_c3653 _d3653
020			_a0029001013
041			_aENG
082	0	0	_a658.8'27 _bAAK.M
100	1		_aAaker, David A.
245	1	0	_aManaging brand equity : _bcapitalizing on the value of a brand name / _cDavid A. Aaker.
260			_aNew York : _bFree Press ; _aToronto : _bMaxwell Macmillan Canada ; _aNew York : _bMaxwell Macmillan International, _c1991.
300			_axiii, 299 p. : _bill. ;
504			_aIncludes bibliographical references (p. 277-287) and index.
650		0	_aBrand name products _xValuation _zUnited States _xManagement.
650		0	_aIntangible property _xValuation _zUnited States _xManagement.
856	4	2	_uhttp://www.loc.gov/catdir/bios/simon051/91010380.html
856	4	1	_uhttp://www.loc.gov/catdir/samples/simon031/91010380.html
856	4	2	_uhttp://www.loc.gov/catdir/description/simon033/91010380.html
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html
942			_2ddc _cBK