000			00860cam a2200229 a 4500
999			_c3652 _d3652
020			_a002900151X
041			_aENG
082	0	0	_a658.8'27 _bAAK.B
100	1		_aAaker, David A.
245	1	0	_aBuilding Strong Brands / _cDavid A. Aaker.
260			_aNew York : _bFree Press, _cc1996.
300			_aix, 380 p. : _bill.;
504			_aIncludes bibliographical references and index.
650		0	_aBrand name products _xManagement.
650		0	_aBrand name products _xValuation _xManagement.
650		0	_aIntangible property _xValuation _xManagement.
856	4	2	_uhttp://www.loc.gov/catdir/bios/simon051/95009238.html
856	4	1	_uhttp://www.loc.gov/catdir/samples/simon031/95009238.html
856	4	2	_uhttp://www.loc.gov/catdir/description/simon031/95009238.html
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy0631/95009238-t.html
942			_2ddc _cBK