000 | 00770nam a2200181Ia 4500 | ||
---|---|---|---|
999 |
_c3567 _d3567 |
||
020 | _a0749421754 | ||
082 |
_a658.8 _bDOY |
||
100 | _aDoyle, David P. | ||
245 | 0 |
_aAdding Value to Marketing : _bthe role of marketing in today's profit-driven organization / _cDavid P. Doyle. |
|
246 | _aRole of marketing in today's profit-driven organization | ||
260 |
_aLondon : _bKogan Page, _c1998. |
||
300 |
_avii, 200 pages ; _c23 cm |
||
520 | _aAdopt the techniques needed to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based costing for marketing activities. | ||
650 |
_aMarketing _xManagement. |
||
650 |
_aMarketing _xCosts. |
||
650 |
_aMarketing _xCout |
||
942 | _cBK |