000 00571nam a2200193Ia 4500
999 _c337
_d337
020 _a81-7722-514-6
041 _aENG
082 _a658.83
_bPAR.M
100 _aParasuraman, A.
245 0 _aMarketing Research /
_cA. Parasuraman, Dhruv Grewal, R. Krishnan.
250 _aFirst Indian Adaptation.
260 _aNew Delhi :
_bBiztantra ,
_cc2004.
300 _axxi, 643 p. :
_b ill. (some col.) ;
504 _aIncludes bibliographical references and indexes.
650 _a Marketing research.
700 _aGrewal, Dhruv.
700 _aKrishnan, R.
942 _cBK
_2ddc