000 | 00770cam a22002414a 4500 | ||
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999 |
_c324 _d324 |
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020 | _a9788131723173 | ||
020 | _a9780132221177 | ||
020 | _a9788131707067 | ||
041 | _aENG | ||
082 | 0 | 0 |
_a658.83 _bMAL |
100 | 1 | _aMalhotra, Naresh K. | |
245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra, Satyabhushan Dash |
250 | _a5th ed. | ||
260 |
_aNew Delhi : _bPearson/Prentice Hall, _c2007. |
||
300 |
_axxxi, 859 p. : _bill., map ; |
||
300 |
_a909 p. : _bill; _c28cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aMarketing research. | |
650 | 0 |
_aMarketing research _xMethodology. |
|
700 | _aDash, Satyabhushan | ||
856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0611/2006010250.html |
942 |
_2ddc _cBK |