000 00770cam a22002414a 4500
999 _c324
_d324
020 _a9788131723173
020 _a9780132221177
020 _a9788131707067
041 _aENG
082 0 0 _a658.83
_bMAL
100 1 _aMalhotra, Naresh K.
245 1 0 _aMarketing research :
_ban applied orientation /
_cNaresh K. Malhotra, Satyabhushan Dash
250 _a5th ed.
260 _aNew Delhi :
_bPearson/Prentice Hall,
_c2007.
300 _axxxi, 859 p. :
_bill., map ;
300 _a909 p. :
_bill;
_c28cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
650 0 _aMarketing research
_xMethodology.
700 _aDash, Satyabhushan
856 4 1 _uhttp://www.loc.gov/catdir/toc/ecip0611/2006010250.html
942 _2ddc
_cBK