| 000 | 00678cam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c277 _d277 |
||
| 020 | _a9788131505182 | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bBAR |
||
| 100 | 1 |
_aBaran, Roger J. _d1945- |
|
| 245 | 1 | 0 |
_aPrinciples of Customer Relationship Management / _cRoger J. Baran, Robert J. Galka, Daniel P. Strunk. |
| 250 | _aIndian ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2008. |
||
| 300 |
_a308 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aRelationship marketing _vTextbooks. |
|
| 650 | 0 |
_aCustomer relations _xManagement _vTextbooks. |
|
| 700 | 1 | _aGalka, Robert J. | |
| 700 | 1 | _aStrunk, Daniel P. | |
| 942 |
_2ddc _cBK |
||