000 00589nam a22001937a 4500
005 20260311154014.0
020 _a9780143423522
041 _aENG
082 _a339.470954
_bBIJ
100 _aBijapurkar, Rama
245 _aA never-before world :
_btracking the evolution of consumer India /
_cRama Bijapurkar.
260 _aGurugram :
_bPenguin Books ,
_c2014.
300 _axiv, 360 pages ;
_c22 cm.
504 _aIncludes bibliographical references and index.
650 _aConsumer behavior
_zIndia.
650 _aconsumer markets
650 _aconsumption
_xIndia
942 _2ddc
_cBK
999 _c24279
_d24279