| 000 | 01177cam a2200241 i 4500 | ||
|---|---|---|---|
| 005 | 20260214125041.0 | ||
| 020 | _a9781138876620 | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a658.8 _bGOL |
| 100 | _aGoldberg, Marvin E. | ||
| 245 | 0 | 0 |
_aSocial marketing : _btheoretical and practical perspectives / _cedited by Marvin E. Goldberg, Martin Fishbein, and Susan E. Middlestadt. |
| 260 |
_aNew York : _bRoutledge Taylor & Francis Group , _c2008. |
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| 300 |
_axv, 457 pages : _billustrations ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aPart I: Paradigms/Perspectives -- Part II: Methodological Issues/Psychographic Segmentation --Part III: Fighting Aids/Promoting Family Planning -- Part IV: Antismoking Efforts -- Part V: Three Differing Institutional Approaches: Government, Nongovernment Organizations, Private Corporations -- Part VI: The Broad Potential of Social Marketing. | ||
| 650 | 0 |
_aSocial marketing _vCongresses. |
|
| 650 | 0 |
_aSocial marketing _xCase studies |
|
| 650 | 0 |
_aSocial marketing _vPeriodicals |
|
| 700 | 1 | _aGoldberg, Marvin E., | |
| 700 | 1 | _aFishbein, Martin, | |
| 700 | 1 | _aMiddlestadt, Susan E., | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c24225 _d24225 |
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