000			01448cam a22002054a 4500
005			20260214132405.0
020			_a9780521167376
041			_aENG
082	0	0	_a658.8 _bDON
100	1		_aDonovan, Robert
245	1	0	_aPrinciples and practice of social marketing : _ban international perspective / _cRob Donovan, with Nadine Henley.
260			_aNew York : _bCambridge University Press , _c2010.
300			_axix, 504 pages : _billustrations ; _c26 cm.
504			_aIncludes bibliographical references (p. 429-484) and index.
505	8		_aMachine generated contents note: List of figures; List of tables; Preface; Acknowledgements; 1. Social marketing and social change -- 2. Principles of marketing -- 3. Social marketing and the environment -- 4. Advocacy and environmental change; -- 5. Principles of communication and persuasion -- 6. Models of attitude and behaviour change -- 7. Research and evaluation -- 8. Ethical issues in social marketing -- 9. The competition -- 10. Segmentation and targeting -- 11. The marketing mix --12. Using media in social marketing -- 13. Using sponsorship to achieve changes in people, places and policies -- 14. Planning and developing social marketing campaigns and programmes -- 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health.
650		0	_aSocial marketing.
650		7	_aBusiness and economic _vSeles and selling
700	1		_aHenley, Nadine.
942			_2ddc _cBK
999			_c24224 _d24224