000			01029nam a22001937a 4500
005			20260217115008.0
020			_a9781473906983
041			_aENG
082			_a658.8342 _bHUA
100			_aHuang Hazel
245			_aConsumer psychology : _btheories and applications / _cHazel Huang.
260			_aLondon : _bSAGE, Los Angeles , _c2023.
300			_axvii, 351 pages : _billustrations ; _c24 cm.
504			_aincludes index.
505			_a1. Introduction -- 2. Consumer Knowledge -- 3. Consumer Inference and Evaluation -- 4 . Consumer Implicit Cognition -- 5. Consumer Development and Socialisation -- 6. Emotions in Consumer Behaviour -- 7. Consumer Motivation -- 8. Consumer Identity - I Shop; Therefore, I am -- 9. Environmental Psychology and Consumer Behaviour -- 10. Evolutionary Psychology and Consumer Behaviour -- 11. Consumer Well-Being -- 12. Research Methods in Consumer Psychology.
650			_aConsumer behavior _xPsychological aspects.
650			_aMarketing _xPsychological aspects.
942			_2ddc _cBK
999			_c24221 _d24221