| 000 | 00802nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20260217115217.0 | ||
| 020 | _a9783030542948 | ||
| 041 | _aENG | ||
| 082 |
_a658.804 _bMAR |
||
| 245 |
_aB2B marketing : _ba guidebook for the classroom to the boardroom / _cedited by Uwe G. Seebacher. |
||
| 260 |
_aSwitzerland : _bSpringer , _c2021. |
||
| 300 |
_axxvii, 755 pages : _billustration ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _a1. Basics and theories : a good base is half rent -- 2. Practical concepts and models: applied science from the experts -- 3. Case Studies and showcases: applied success featuring the ambitious -- 4. Closing | ||
| 650 | _aIndustrial marketing | ||
| 650 | _aMarketing management | ||
| 700 | _aSeebacher, Uwe G. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c24218 _d24218 |
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