000 00655nam a22002057a 4500
005 20260108195912.0
020 _a9780199457083
041 _aENG
082 _a658.8
_bELL
100 _aEllis, Nick
245 _aBusiness-to-business marketing :
_brelationships, networks & strategies /
_cNick Ellis, Soumya Sarkar
260 _aNew Delhi :
_bOxford University Press ,
_c2023.
300 _axviii, 376 pages ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 _aBusiness-to-business marketing.
650 _aRelationship marketing.
650 _aIndustrial marketing.
700 _aSarkar, Soumya
942 _2ddc
_cBK
999 _c24193
_d24193