000			00758nam a22002057a 4500
005			20251223211557.0
020			_a9789360453220
041			_aENG
082			_a658.8 _bPAR
100			_aParameswaran, Ambi
245			_aMarketing mixology : _bfour essential ingredients for marketing success / _cAmbi Parameswaran
260			_aChennai : _bWestland Business , _c2025.
300			_axv, 152 pages : _billustrations ; _c23 cm.
504			_aInclude reference
505			_a1. The deep dive: understanding consumers -- 2. The magic potion: brand building -- 3. The wheel: selling and negotiation -- 4. The voice: communication
650			_a Brand management.
650			_aMarketing.
650			_aMarketing management.
942			_2ddc _cBK
999			_c24148 _d24148